Streax Professional introduces The Marigold Collection

Summer is upon us and it’s time
for fashionistas to embrace the season with style and sparkle. Bringing vibrancy
and elegance to the hair styling trends this season, Streax Professional, the
premium hair products brand specially crafted for salon professionals and
technicians, today launched its Spring Summer 2018 Collection ‘Marigold’.

by the shades of golden, copper and blondes, the Marigold collection signifies
the celebratory mood that the season brings in. The collection was launched at
Streax Professional’s exclusive mega hair show ‘Hair & Beyond’ that
inspires aspiring and practicing hair stylists to be creative in the field of
Cut, Colour & Style.

Announcing the launch of the new
collection, Mrs. Rochelle Chhabra, Professional Division Head, Hygienic
Research Institute said, “Streax Professional Spring Summer 2018 Collection
‘Marigold’ has been launched keeping in mind the latest trends in colour hues
and customer demands this season.
Brighter, bolder and spicier shades are much
in demand today and we are happy to have these chic shades in our hair colour
range, this season.” Talking about the Hair & Beyond Campaign, she said,
“Hair & Beyond is a remarkable campaign that focuses on educating and
updating the hairstylists and aspiring beauty technicians about the latest
trends in colouring and styling techniques.

It is important to train our partners
to know the best of hair colour trends so that they can achieve complete
customer delight.”

Yolly Ten Koppel, International
Creative and Technical Director of Pivot Point International and the recipient
of multiple awards for her styling, graced the Hair & Beyond seminar in
Delhi, where she unveiled the Marigold collection and empowered the
professionals by sharing world-class hair styling techniques and tips.
Ten Koppel, known for her trendsetting vision and extraordinary skill said, “Streax
Professional has launched chic and trendy hair colours for this season, that
will be absolutely great if styled by the right set of hands.

Hair colour needs
the right technique and skill to come out beautifully which is why, I am very
proud to be part of Hair & Beyond where I can share my knowledge with
future stylists. It is wonderful to see such young and enthusiastic talents
willing to experiment with newer shades and techniques, keeping in mind the
latest trends.”

The ever-gorgeous Bollywood
actress and style icon, Sonakshi Sinha, strutted the ramp flaunting the Streax
Professional Spring Summer 2018 hair shades and took the glamour quotient a
notch higher.
Streax Professional aims at
providing hair professionals in other cities as well an opportunity to learn
directly from the hair styling gurus.

Streax Professional has already conducted
a Hair & Beyond Seminar in Mumbai with International Celebrity Stylist
Joakim Roos, and will further be conducting seminars across multiple other
locations i.e.  Kolkata, Lucknow and
Chandigarh. Streax Professional has also appointed Joakim Roos, internationally
renowned hair styling guru from Sweden, popularly known as “The King of Hair” and
Yolly Ten Koppel, on the panel of its Chief Hair Dresser.

So, if you are a professional who
aspires to match steps with global experts, here is your chance to make that
Streax Professional
Launched in the year 2007 by
Hygienic Research Institute, Streax Professional offers premium products in
hair category including colour, shampoo, serum, spa  and styling products to name a few. A brand
closely associated with style & glamour in salon business, Streax
Professional is a smart choice for smart Indian stylists and consumers. The
brand offers an array of innovative products, with well researched
formulations, especially suited to Indian hair types. A fore-runner in the
professional segment with the widest distribution network, Streax Professional
is a INR 100 Crore brand today, growing 25% yearly and has forged partnerships
with over 25000 salons in India and abroad.
About Hygienic Research Institute
Established in 1957, Hygienic
Research Institute (HRI) is an ISO 9001:2015 certified company and one of the
fastest growing cosmetic companies in India. Best suited for Indian consumers,
every beauty product of HRI is prepared with the help of cutting edge
technology and in collaboration with International partners. All the products
are manufactured, tested and approved by quality assurance as per Indian BIS
specifications and adhere to the stringent international norms of countries
like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug
Administration). Streax, as a premium hair colour, care and styling brand is
trusted by more than 2 million consumers every month across India and is sold
through 3 Lakh outlets.
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